{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While many high-end brands drive direct exposure via social media advertising, celeb partnerships and fashion shows, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its major products haven't altered much in years; it does not have TikTok, and doesn't offer celebs free bags.|HermÃ